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About IPSSA

International Plant Sterols & Stanols Association

The International Plant Sterols and Stanols Association (IPSSA) is made up of leading international companies who are working together to educate the public about the benefits of integrating plant sterols and stanols, collectively referred to as phytosterols, into their daily diet to reduce blood LDL-cholesterol.

We believe consumers should be empowered to make informed decisions about the factors that contribute to a healthy lifestyle. Our aim is to:

  • Raise awareness of the risk that high blood LDL-cholesterol carries for developing cardiovascular disease (CVD)
  • Raise awareness of the importance of lowering blood LDL-cholesterol as a key modifiable CVD risk factor
  • Provide information on how daily intake of plant sterols and stanols can support heart health
About IPSSA
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About IPSSA
Voices for Lowering Cholesterol (VLC) is an awareness campaign organized by IPSSA. The aim of the campaign is to bring together perspectives of leading global food, nutrition, and health experts to offer guidance and advice to consumers, and to educate the public on elevated blood cholesterol levels as an established risk factor for developing heart disease. This collection of testimonials first captured in 2018 highlights the need to know your blood cholesterol levels and consider how diet and lifestyle play a key role in managing blood cholesterol and heart health.