Product marketing manager job description Durch ständige Marktforschung identifiziert der Produkt Marketing Manager Produkte und Lösungen, die die Zielkunden des Dec 6, 2022 · Product Marketing Manager Career Path. See a sample template, interview questions, and tips for hiring the right person for your organization. Product Marketing Manager Duties & Responsibilities To write an effective product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. You might think a product marketing manager and a product manager have very similar jobs, but there are some differences. Le PMM doit tenir compte des besoins des clients, de la concurrence et des autres variables qui peuvent influencer la commercialisation. Apr 22, 2025 · Product Marketing Manager Job description The Product Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies for our products. Assess projects using appropriate KPIs and response from present and potential customers. We have included manager, product marketing job description templates that you can modify and use. Senior product marketing manager: takes on larger product lines or more strategic roles within the company Global Marketing Manager Duties & Responsibilities To write an effective global marketing manager job description, begin by listing detailed duties, responsibilities and expectations. Spoiler alert, product marketers bridge the gap between your product, and your prospective customers. After becoming a product marketing manager, there are typically opportunities with varying levels of seniority available, such as senior product marketing manager or director of product Mar 6, 2024 · Software Product Manager job description. Roles and Responsibilities of a Product Marketing Manager. Overview: We’re looking for a forward-thinking AI Product Manager who can lead the development of intelligent product features and machine learning-driven experiences that solve real customer problems. Jan 30, 2025 · Product Manager (PM) As a product manager you are the go-to person for the product. Luckily, we created this free SaaS PMM job description template to help you out. A closer look at product manager job descriptions. Product Marketing Lead/Group Product Marketing Manager: Oversees a team of PMMs, guiding the marketing strategy for a group of products, with significant leadership and cross-functional collaboration. When reading it, candidates learn what to expect and make decisions regarding whether the position is a good fit. That's a broad overview of three types of product marketing manager job descriptions you might encounter in 2023. Feb 5, 2025 · Product Marketing Manager job title . Clinical Marketing Manager Duties & Responsibilities To write an effective clinical marketing manager job description, begin by listing detailed duties, responsibilities and expectations. They play a crucial role in the success of a product and are involved in every aspect of the product lifecycle, from research and development to distribution and post-sales support. Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. At Apple, we combine product management, product development, and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, Job Description: We are seeking a Product Marketing Manager to develop go-to-market strategies and drive demand for products through targeted marketing initiatives. Feb 28, 2025 · Was macht ein Produkt Marketing Manager? Ein Produkt Marketing Manager begleitet ein Produkt durch seinen gesamten Lebenszyklus hindurch, angefangen von der Idee bis hin zu dem Punkt, an dem es vom Markt genommen wird. Mar 24, 2025 · A Product Marketing Manager (PMM) bridges the gap between product development, marketing, and sales to ensure successful product positioning and market adoption. The Product Marketing Manager develops marketing plans for a global specialty, a region, or a global product grouping that are aligned to drive the specialty's business goals and the company's brand strategy. As with literally every other product management role, the exact job description of a product marketing manager isn’t the same in every organization. Learn what a Product Marketing Manager does, how to write a job description, and what skills and qualifications are required for this role. Some companies may have them assume a few additional responsibilities that others don’t consider critical to the role. They collaborate with cross-functional teams to build marketing strategies, messaging, and campaigns that effectively communicate the product’s value proposition to the target audience. They collaborate with cross-functional teams, Job Brief. Mar 4, 2025 · Learn what a Product Marketing Manager does, what skills and qualifications they need, and how much they earn. Responsibilities:. Product Marketing Manager: role overview Product Marketing Managers drive the success of a product throughout its lifecycle. Apr 30, 2019 · Recruit and develop a team of product marketing executives; Key skills. Sample responsibilities for this position include: Ultimately, a product marketing manager’s main objective is to create and execute a marketing strategy that will boost demand and adoption for the product. Manager, Product Marketing Duties & Responsibilities To write an effective manager, product marketing job description, begin by listing detailed duties, responsibilities and expectations. Thus, we uncover everything you need to know about creating a Product Marketing Manager job description to hire the best candidate who can optimize your Product Marketing Managers oversee all marketing activities relevant to catalogs, product categories, and specific launches, analyzing the USP and core selling points of each range or new release to build engaging, dynamic, and captivating campaigns to publicize key features and maximize market penetration and response rates. Product marketing manager vs product manager. Post your Product Marketing Manager job today. Mention the exact salary and any benefits or bonuses to attract quality candidates. Feb 14, 2024 · Product Marketing Director job description. Dedicated focus. com, ziprecruiter. Assess marketing product attributes. We have included clinical marketing manager job description templates that you can modify and use. Their tasks include the following: Developing user and buyer personas. Jan 6, 2025 · Although the role can vary across different companies, some common responsibilities you may see in product marketing manager job descriptions include: Before a product launch : As a product marketing manager, you may interpret market research and apply relevant findings to the development process. Responsibilities: Ma come collabora con queste altre funzioni, e in che cosa consiste esattamente il ruolo di Product Marketing Manager? Le responsabilità chiave del Product Marketing Manager. We have included senior product marketing manager job description templates that you can modify and use. Twitter is looking for an experienced and impact-oriented Senior Consumer Product Marketing Manager to join the Consumer Marketing Team and help grow adoption of Twitter’s products. Find a customizable template to post on job boards or career sites. PMMs might rely on their previous experience and knowledge in product management and product marketing to fit into a product marketing manager job description; however, being a top-notch PMM requires some specific skills. Product Marketing Manager. Why PM-PMM harmony is crucial Jun 6, 2023 · Senior Product Marketing Manager Job Description Template We are seeking an innovative senior product marketing manager to improve our company's marketing strategies and competitiveness. Here are all the key skills: Research and analysis skills. A Product Marketing Director is a strategic leadership role responsible for driving the go-to-market strategy, messaging, and positioning of a company’s products globally, ensuring the product’s market competitiveness and alignment with customer needs. B2B Product Marketing Manager Job Description Example 1 -Healthcare Industry. Job Overview: We are looking for an enthusiastic Product Marketing Manager to join our marketing team. BSc/BA in Marketing or Communications or a related field. Jan 31, 2025 · So, let us give you a clear way to explain the product marketing manager job description. Utilise copywriting and marketing terms across your job summary. Oct 25, 2024 · Lead the development and execution of go-to-market strategies for product features and updates that drive engagement and adoption. FREE SaaS Product Marketing Manager Job Description Template It can get difficult to nail down the specifics when you’re writing down a job description for a SaaS PMM role. PMs play a decision-making role due to having wider knowledge and deeper understanding of the customer needs, the product, and the stakeholders' demands. Sample responsibilities for this position include: Feb 20, 2025 · To make your Product Marketing Manager job description stand out, ensure that it’s clear and concise. Why product marketing manager and product manager are distinct roles. Apr 3, 2024 · Senior Product Marketing Manager (Sr. We have included product marketing manager job description templates that you can modify and use. Le Product Marketing Manager (PMM) utilise ses connaissances en marketing pour élaborer des stratégies qui lui permettent de positionner son produit sur le marché. Jul 20, 2023 · A Product Marketing Manager is responsible for effectively positioning a company's product and creating an engaging marketing strategy to bring it to market. Feb 3, 2020 · Job brief. Non c’è modo migliore di capire il Product Marketing che di parlare di quello che il Product Marketing Manager fa concretamente. Senior Product Marketing Manager Job Description FAQs Oct 3, 2018 · Twitter. Researching the market to learn the competitive environment. Key responsibilities are to: Develop positioning and messaging to differentiate products in the market Product marketing manager job description and template For years, (Company X), has been offering innovative products to meet the specific needs of every customer. The ideal candidate will collaborate with product, sales, and marketing teams to communicate product value and differentiation. Ability to work in diverse Dec 4, 2024 · A Marketing Project Manager is responsible for leading and managing marketing campaigns and projects from conception to completion. A Senior Product Marketing Manager earns an average salary of $132,519 (USD) per year. A Product Marketing Manager is a professional responsible for the development, promotion, and sales of a specific product or product line. You are heavily involved in, and claim ownership of, processes throughout the product life cycle. A leading pharmaceutical company is hunting for a talented B2B product marketing manager to contribute to the company’s growth and maintain core brand values. We are looking for a Product Marketing Manager to lead our outbound marketing activities. PMs, PMMs, and the four fits. See examples of job descriptions, interview questions, and related titles for this role. Jul 20, 2023 · A Product Marketing Analyst job description involves a professional who helps create marketing strategies for a company's products. Product Marketing Managers play a crucial role in shaping a brand’s product positioning, market visibility, and overall product strategy. The job description includes: Market Research & Customer Insights – Conduct competitor analysis, user research, and develop buyer personas to align marketing strategies. This article provides a product marketing manager job description and goes over common product marketing manager responsibilities so you can decide if this is the right role for you. We have included global marketing manager job description templates that you can modify and use. Many product marketing managers begin their careers as interns or entry-level professionals in marketing or content. This role reports to the health director of products. Moving into a senior product marketing manager increases the salary to ₹25,00,000 annually . What Does a Product Marketing Manager Do? At its core, a product marketing manager ensures that a product connects with its target audience. Mar 26, 2025 · How to become a product marketing manager Becoming a product marketing manager involves getting the right amount of education, training and experience. This role requires someone who can analyze data and industry trends to develop a deep understanding of the company's products, target customers and competition. Sample responsibilities for this position include: 6 Key Responsibilities of a Product Marketing Manager. State your expectations from the candidate and any qualification requirements precisely. Career paths for a product marketing manager. Top Skills a Product Marketing Manager Should Have. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. They can apply the sample product marketing manager job description provided on this page. In order to attract Product Marketing Manager that best matches your needs, it is very important to write a clear and precise Product Marketing Manager job Mar 3, 2025 · Build your own Product Marketing Manager job description using our guide on the top Product Marketing Manager skills, education, experience and more. As we continue expanding, we are searching for an experienced product marketing manager to take charge of a cross-sectional development team. This includes market research , positioning, messaging, competitive analysis, and collaboration with cross-functional teams to drive product success. Apr 12, 2022 · Product Marketing Manager Job Description We are looking for a creative product marketing manager to highlight the best features of our products and to then build marketing campaigns for these. Sr. Build your own Product Marketing Manager job description using our guide on the top Product Marketing Manager skills, education, experience and more. What is a Product Marketing Manager? Product marketing managers are responsible for overseeing the comprehensive marketing efforts related to a particular product, brand, or product line. A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. Learn how to write a product marketing manager job description that attracts qualified candidates. Larger organizations might offer both junior and senior-level product marketing manager jobs, giving employees the opportunity to advance to a career in product marketing management. As a product manager at (Company Name), you will be responsible for bringing our products in front of our target audience to make our brand more powerful and give a boost to product sales. Sample responsibilities for this position include: Cross market average salary for a marketing manager: $89,112 . Oversee and execute product release strategies, onboarding automation campaigns, product messaging, upsell opportunities, and client/trial user segmentation. As a senior product marketing manager, your duties will include analyzing competitor behavior, identifying market trends, and increasing our market share. Jan 6, 2025 · Product marketing manager salary. They determine the product's target market, develop campaigns that drive awareness, and create materials to help promote the product. The product marketing manager will be responsible for researching market trends and working with various departments to successfully launch new products. The actual earnings can greatly vary depending on factors such as the level of expertise, years of experience, industry, and the geographical location of the job. And although product marketing manager responsibilities do intersect with the work product managers do, it is a distinct role. Remember that this "product marketing manager job description" is a dynamic document that changes as market needs evolve. Advancing to roles like marketing specialist or product specialist helps refine the skills necessary for a product marketing manager position. PMM): Handles more strategic responsibilities, managing larger product lines and mentoring junior PMMs. They work closely with cross-functional teams, including creative, content, and product teams, to ensure consistent messaging and branding. We’ve created a customizable marketing manager job description template for you to take with you and tailor to represent your specific role. This will often include the sales and marketing department, the Product Marketing Manager Job Description Looking to hire a rockstar Product Marketing Manager for your company? Read more about the role and use the job description template below to attract the best candidates. Jan 4, 2022 · To get an even better idea of their job duties, let’s take a look at this sample product marketing job description. Product marketing manager job description. Therefore, staying on top of industry trends and continuously improving your skillset is crucial. They focus on building products that customers love by defining the product vision, strategy, and roadmap. Here are Product Marketing Manager job description A Product Marketing Manager is responsible for delivering the knowledge, tools, collateral, and programs that enable effective marketing and selling of a product. Proven marketing experience as a Product Marketing Manager or Head of Marketing. com, glassdoor. Exceptional product management skills. Sample responsibilities for this position include: Feb 20, 2023 · So far, we’ve offered a bird’s-eye view of the product manager role. Dec 21, 2023 · Here’s a job description guide to attract the ideal Product Marketing Manager for your business. Product Manager Job Description – AI Product Manager. A Software Product Manager is a professional responsible for guiding the success of a software product and leading the cross-functional team that is responsible for improving it. 3. There are many paths to becoming a product marketing manager. How to become a product marketing manager. According to Glassdoor, the national average salary for a product marketing manager in India is ₹16,74,590 . A great job title typically includes a general term, level of experience and any special requirements. Apr 1, 2024 · Product Marketing Manager job profile. The responsibilities section of your product marketing manager job description carries the most weight. Sample responsibilities for this position include: Working collaboratively across functions, interfacing regularly with Product Management, Professional Services, Finance, Marketing, Sales, Sales Engineering, and Support teams A product marketing manager is in charge of promoting and positioning a product within the market. The general term will optimise your job title to show up in a general search for jobs of the same nature. Product Marketing Manager is a marketing professional is responsible for clear communication and successful product presentation in the marketplace. Your exceptional product deserves to reach the right audience that will find value in it. Sep 7, 2022 · Product manager job description. One of the best ways to gain an understanding of what a product manager actually does is to look at job ads. They develop and execute marketing campaigns and promotional initiatives. San Francisco, California. They analyze consumer trends, develop go-to-market strategies, and implement plans to drive product adoption, customer acquisition, and revenue growth. We have included marketing product manager job description templates that you can modify and use. Marketing Manager Job Description Template. We are looking for a strategic Product Marketing Manager to join our team. Your product marketing manager job description must be engaging and well-written to grab the attention of jobseekers. com, zippia. Diverse skill sets. Feb 3, 2020 · Previous work experience as an Associate Product Manager, Product Marketing Manager or similar role Experience managing the entire product lifecycle Familiarity with market research, consumers’ behavior and marketing techniques Mar 14, 2024 · Strategic marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. Now, let’s zoom in even closer and take a look at some product manager job descriptions. Why working in silos is bad. In this role, you will develop and implement marketing strategies that drive product awareness and revenue growth. It is also useful to recruiters/employers needing to make a job description for the product marketing manager role in their companies. com Marketing Product Manager Duties & Responsibilities To write an effective marketing product manager job description, begin by listing detailed duties, responsibilities and expectations. (Product marketing manager salary information sources: indeed. Requirements. The key skills typically required for a successful product marketing manager include: Collaborative skills: As a product marketing manager you will have to collaborate with multiple teams across the business. ohum dhui aiiu runw vzkm gbdt aubeure ynwgc xlz cduxq adqs rftm mmidn ylmb ugquz